1974 Stutz Blackhawk Coupe

The Classiest Grand Prix

VIN: 2K57Y4P103089

The Stutz Blackhawk was an American high-end specialty luxury car manufactured from 1971 through 1987. The Stutz Motor Company was revived in August 1968 by New York banker James O’Donnell. He joined forces with retired Chrysler stylist Virgil Exner, who designed the new Blackhawk.

The new Blackhawk was prototyped by Ghia in Italy at a cost of over $300,000. To offer exclusivity and still allow easy servicing in the United States, a custom-built Italian body was added to a GM platform and engine. The Blackhawk debuted in January 1970 at the Waldorf Astoria in New York City. Prices ranged from $22,500 to $75,000.

They featured the signature trunk-mounted spare along with distinctive side exhausts. Inside were Connolly leather seats with power front buckets and gold-plated interior trim, including the instrument bezels.

The hand-built Blackhawk had 18 to 22 hand-rubbed lacquer paint coats that took six weeks to apply. Total production time for each vehicle was stated to be over 1,500 hours. The production model utilized Pontiac’s 7.5-liter V8 engine and a GM Turbo-Hydramatic 400 automatic transmission. The engine was reportedly tuned to 425 hp.

Elvis Presley was the first to purchase the original production vehicle, and he liked the car and its statement so much, he eventually bought four more. Other elite owners included Evel Knievel, Sammy Davis Jr., Dean Martin, Wilson Pickett, Robert Goulet, Larry Holmes, Jerry Lewis, Billy Joel, Lucille Ball, Elton John, Al Pacino, Frank Sinatra, Paul McCartney and many more prominent and wealthy enthusiasts.

Introductory description courtesy of Auctions America.

ACC Analysis

by Jay Harden

This car, Lot 692, sold for $49,500, including buyer’s premium, at Auctions America’s sale in Fort Lauderdale, FL, on March 27–29, 2015.

I enjoy writing about the many ways that vehicles, classic American cars and trucks in particular, manage to affect me. The Stutz Blackhawk, however, hits a bit below the belt.

What does one say about a Stutz Blackhawk that hasn’t already been said about Wayne Newton? Think about it — a portly American thinly disguised as a lavishly ornamented European who has somehow managed to preserve an air of wealth and prestige in the face of perpetual bankruptcy. Am I right, or am I right?

Sure, the short list of original Stutz owners is dominated by the 1970s’ most prominent male crooners, balladeers, and eccentric Type-As, but what does a muster of wealthy peacocks have to do with a vehicle’s intrinsic value or, for that matter, collectability? That’s a tough question — particularly when I have a difficult time looking at the Stutz Blackhawk without being reminded of the classic children’s tale “The Emperor’s New Clothes.”

Showing off

The world of loud, brash hot rods and muscle cars — the world that I love — is dominated, unsurprisingly, by men. We don’t need to start quoting Freud to assure ourselves that we men are often driven by a primitive, maniacal fascination with dangerous things. Why? Because somewhere along the way we convinced ourselves they are necessary for winning the affection of the opposite sex.

The truth, however, is that, generally speaking, most ladies don’t like loud, dangerous things. They tend to prefer, at least in my experience, soft, luxurious things that accentuate their personal appointments rather than overshadow them completely. And nothing says soft and luxurious quite like the Stutz’s available mink fur carpet. It’s hardly worth mentioning that the ’70s murdered the muscle car and rock ’n’ roll, or that the executioner wore roller skates and crushed velvet, but it is worth noting that even Leroy Brown, the baddest man in the whole damn town, drove a custom Continental. And an Eldorado, too. A muscle car wasn’t even his second choice.

With that being said, buying a new Stutz in the heart of the free-swinging disco era probably made a lot of sense if you lived in a world of money-money-money-monnney-(dramatic pause)-Moan-Ay. Nowadays, maybe not so much.

Expensive then, expensive now?

Although celebrity ownership often has an undue effect on a vehicle’s potential value, there’s nothing here to suggest that this particular car belonged to anyone more prominent than the owner of a long[1]defunct disco. Does that mean it should be valuable simply by the pedigree of the original ownership association? And why should the influence of a group of people who, as a whole, probably couldn’t change their own oil be considered when determining the collectability of a classic automobile? Should the Stutz Blackhawk be valuable today and into the future simply because it was obscenely expensive when new?

In some ways, the architecture of the revived Stutz does make a lot of sense for a boutique auto. Why waste time and effort engineering and manufacturing a chassis and drivetrain that the target consumer couldn’t really care less about anyway? In fact, I think this model would probably be quite successful in today’s luxury consumer market. However, when it comes to resale and collectability, the Stutz lives in such an odd niche — somewhere between kit car and custom — that takers will likely remain few and far between. In fact, I’m willing to bet that there can’t be more than a Stutz or two that live in single-car garages. My guess is that most of these cars are parked in the back corners of sizeable collections — collections that can afford space for the oddball, “just-cuz” kind of ride.

Good deal or not?

From the waist up, the Stutz Blackhawk has a solid reputation for quality workmanship and top-tier materials, but $50,000 is a lot of money to spend on a curiosity — especially considering its humdrum underpinnings and 3- overall condition, as reported by ACC Auction Analyst Pierre Hedary. Remember, this is a 1974 Pontiac Grand Prix underneath.

But don’t forget that there are two ways of looking at a car’s value: what it should be worth — which really just comes down to taste (or lack of it) — and what it actually is worth, based on actual market sales. To that end, you can argue all day about the merits or demerits of gold-plated ’70s GM components, but these cars do have a history of bringing decent money at auction. This one was expensive, but it wasn’t the record sale. That honor belongs to a 1969 Stutz prototype that sold for almost $58k at an RM auction in 2004 (ACC# 69741). From 2011 through 2014, ACC’s database shows an average Blackhawk price at auction hovering around $30k — many of which likely had some celebrity connections. Again, not $50k as seen here, but not cheap, either. The least expensive one? $7,600 for a ’76 at McCormick’s Palm Springs in 2014 (ACC# 246289).

I’m sure some will argue that, from a maintenance and usability perspective at least, the Stutz is actually a savvy buy, but I’m not convinced, especially not at $50k. It may have another brief moment in the sun as buyers inevitably work their way through the next decade primed for outrageousness on the auction block — the ’70s — but the numbers, the condition, and the principle of the thing just don’t add up here. Remember, not all that glitters is gold. Call this one well sold.

Reader’s Response

Valuing the Stutz

The article in the August 2015 issue by Jay Harden about the Stutz Blackhawk is appalling in its ridicule of the car as a collectible. The author must have been given an assignment to find some auction result and ridicule the outcome.... “Tear down some vehicle, any vehicle, to make the magazine look objective.” He certainly beat on the car and the auction, but where is the objectivity?

He starts the article stating the many excellent reasons to own the Stutz as a collectible: design by Ghia, very limited production, hand-built in Italy, 425 hp, luxurious, celebrity lineage galore, etc. All good reasons to own the car. Then he goes on paragraph after paragraph belittling the design, the luxury, the uniqueness, and complaining that although the car is based on a Pontiac Grand Prix, it achieved a sales price of $49,500.

Yet in the same issue of ACC, it is apparently perfectly okay if a 1958 Cadillac that had been slightly modified brought in $324,500, and a pedestrian 1957 Pontiac Bonneville brought $209,000. Even a high-production Oldsmobile 98 sold for $187,000, and a humble 1970 Dodge Dart went for $170,500. Where is the objectivity relative to the Stutz? The Stutz is closer to the Cadillac, if anything, yet the author bashes the car and the auction, perhaps because he prefers muscle cars. — Harry J. Benedict, via email

Jay Harden responds:

Thanks for your letter, Harry. First, let me be clear: I can assure you that I’ve never been assigned an auction or vehicle to ridicule for the sake of objectivity. That’s just not what we do.

I disagree with your assertion that the Stutz belongs in a conversation alongside the 1958 Cadillac Biarritz “Raindrop” prototype for a number of reasons, not the least of which is the respective dollar amounts required to drive each one home. Evaluating transactions based on the current and future state of the market is the primary focus of our work here, and the conversation on the Stutz had to be shaped by the $50,000 that exchanged hands for its ownership.

When compared to the enormous sums you’ve referenced in your letter, $50k may seem like a number not worth losing sleep over. However, that number is significantly higher than the average we’ve seen on the Stutz up to this point, so, in that context, I had to put the iron to the fire.

Let me also be clear that I understand that, at the end of the day, monetary value has little to do with personal affinity. Am I a fan of the Stutz? No. But that really is, I promise you, irrelevant to our argument.

Until we see more no-history Stutz Blackhawks sell for $50k at auction, I’ll stick with my analysis. But as always, the market speaks loudest, and I’m listening.

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